Google and Microsoft will soon prevent pirate websites from popping up in search

Google and Microsoft’s Bing can not allow you to browse for pirated content and felonious streams as effortlessly as you wont to.

The computer programme heavyweights have united to a replacement voluntary code of observe within the United Kingdom of Great Britain and Northern Ireland which will see websites legendary to interact in felonious distribution of content quieten down visible in search results, The Guardian reports.
The newly introduced code is geared toward improving collaboration with rightsholders and accelerating the takedown process following DMCA notices.

In addition to steering UK netizens away from pirated content, the new code will also direct searches for films, music, digital books and sports coverage to certified content providers rather than other illegitimate distributors.

Organisers say the new agreement builds upon previous anti-piracy measures – like court ordered site blocking – designed to reduce online copyright infringement.

“Sometimes people will search for something and they will end up unwittingly being taken to a pirated piece of content,” said Director General at the Alliance for Intellectual Property Eddy Leviten. “What we want to ensure is that the results at the top of the search engines are the genuine ones.”

While the code will not entirely wipe out pirating websites from search engines, it will demote such portals from appearing in search results and promote genuine distributors instead.

The Alliance for Intellectual Property is yet to reveal the code to the public, but the changes are expected to roll out by the summer.